2D Barcodes Into The Retail Industry

Chong Qin China is preparing for a central platform for mobile tagging to encode known as two-dimensional bar codes. Popular as 2D barcodes QR Code, Data Matrix, HCCB and Microsoft are widely accepted by mobile users worldwide. 2D bar codes typically used to test the information online immediately. Now consumers can afford to use this technology in all the places of purchase.

Traditional 1-D bar codes provide information on products due to restrictions. In addition, sensitivity to damage occurs very often frustrating business. Also, 2D barcodes, there are a maximum of 7089 and 4296 digital alphanumeric characters. Basically this is a link to a URL, which then provides detailed information to potential consumers.

The distribution industry appreciates the importance of customer service, because that is the lifeblood of any business. However, in order to receive the top customer service, a well-integrated information system should be established. It is important for retailers to capture consumer information as possible. This will ensure a superior customer service is achieved through consumption patterns. For example, if a store had to send a brochure from one of your existing customers, it would be better to meet your specific needs? Information such as previously purchased products, the industry, location, corporate culture, the respective clients, etc. is of decisive importance for the development of promotional material. Thus, the specific market segments is effectively treated.

This technology will be published shortly in the local grocery store consumers can get detailed information about potential purchases. For example, you might be interested in the cereal manufacturer, manufacturing date, ingredients, quality, products, product promotion, and the list goes on. Consumers deserve information about any risks of contamination of food date. Imagine your favorite scan source of milk before tasting and discovering that the product had been recalled.

While China is growing rapidly in the world to create and to accurate predictions for the industry should not be supported. Could the development of electronic commerce is the next evolution in the retail sector in China? With numbers in the right direction, only time will tell.

Information is the key, while the technology continues to grow exponentially, and consumers must learn to adapt. In the words of the late, great Bruce Lee, "Empty your mind, be formless. Informed water, etc.. If you put water into a cup, it becomes the cup. Put water into a bottle and it becomes the bottle. You put in a teapot it becomes the teapot. Now water can flow or it can crash. Be water my friend. "

Brendan O'Neill is a marketing guru work Sinocan Technologies International Co. Ltd.

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